DIRECTV Marketing is looking for an innovative and experienced Sr Marketing Analyst to join our Media Reporting and Outlook team. This role centers around predicting customer engagement post advertising exposure — specifically traffic to our website and call activity generated by paid media impressions. You’ll be the go-to expert for translating marketing investments into measurable demand for our products across video streaming and cable products.

Here's what you’ll do:

• Build and evolve forecasting models to predict .com and app traffic, call volume, and conversion rates from paid media impressions (across display, search, social, OTT, and more).
• Partner with media and digital strategy teams to estimate performance of campaigns across key digital touchpoints.
• Monitor and model attribution paths from impressions to site/app engagement and customer calls.
• Identify behavioral patterns and performance anomalies through granular traffic and campaign data.
• Connect forecast insights to operational planning for call center staffing, digital experience optimizations, and media spend allocations.
• Create dashboards and visualizations that make complex data actionable for stakeholders across marketing, finance, and tech.
• Continuously refine models to reflect evolving customer behavior and media consumption trends.

What you’ll need to be successful:

• Bachelor's in Data Science, Marketing Analytics, Statistics, or similar; advanced degree a plus.
• 3 – 5 years of experience in media or digital analytics, ideally with focus on performance forecasting.
• Hands-on experience with forecasting tools and methods (time-series, regression, causal impact analysis).
• Proficient with SQL, Python/R, and BI tools like Power BI, Tableau, or Looker.
• Understanding of paid media performance metrics and attribution modeling.
• Familiarity with digital behavior tracking (e.g., web/app analytics, CDPs, MMPs).

Preferred Skills:

• Experience with streaming service analytics or app-focused marketing campaigns.
• Exposure to customer journey platforms (e.g., Adobe Analytics, Mixpanel, Google Analytics 4).
• Understanding of media mix modeling and incrementality testing.

May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

This is a remote position that can be located anywhere in the United States. #LI-Remote

A career with us comes with big rewards:

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

DIRECTV WAGE ZONES: $96,140 - $174,570

Low (N1): $96,140 - $144,210

Mid (N2): $101,200 - $151,800

High (N3): $111,320 - $166,980

Top (N4): $116,380 - $174,570

Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

Apply today!

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